Free website audit: transcript and description (23 seconds, no sound)

Everything shown is a fictional example business, Northline Plumbing at northlineplumbing.example. A label reading "Example business · fictional data" stays on screen throughout.

0:00 to 0:03
A heading reads "Run a free website audit." The address northlineplumbing.example is typed into a rounded field, and the "Run free audit" button is pressed.
Caption: "Type your address. No account needed."

0:03 to 0:10
A browser window opens on northlineplumbing.example and draws a plain outline of the homepage: a head section showing the title tag and the robots meta tag, a navigation bar, a heading, text, buttons, an image and three service cards. A thin line sweeps down the page once for each page read. Beside it, a panel titled "Pages read" counts "Reading page 1 of 4" up to "4 of 4 pages read". A small map lights up as each page is read: Home, joined by thin lines to Emergency plumbing, Water heaters and Contact. A note says the pages are the homepage and three linked pages on the same domain, and that robots.txt was read first and followed.
Captions: "Serpa reads your homepage and up to three linked pages." Then: "It follows robots.txt and changes nothing on your site."

0:10 to 0:15
Three findings are pinned on the page outline, each with a priority label:
- High, on the robots meta tag: "Some pages send a noindex directive." Found on 1 page.
- Medium, on the title tag: "Page metadata is incomplete." Title or description missing on 3 pages.
- Low, on the image: "Some images lack alt text." 9 images without alt text.
Caption: "Each finding is pinned where it was found, with a priority."

0:15 to 0:19
The noindex finding is selected and a card opens beside the page.
What we saw: "Fetched HTML included a noindex directive."
What to do: "Review noindex directives against the pages you want discoverable."
Note: "The audit only reads your pages. Nothing on your site changes."
Caption: "Open a finding to see what was seen and what to do."

0:19 to 0:23
End card: "Free website audit. Homepage and up to three linked pages. Nothing on your site changes." Below it: "Example business · fictional data".