Help shoppers find your products
CrawlrSEO helps you keep your Google Merchant Center product listings accurate, complete and written in your own words. Every proposed change shows exactly what will change and waits for your review before it goes live.
Product details shoppers can trust
Titles, prices, availability and specs are checked against your own product records, so what shoppers see in search matches what you actually sell.
Copy that sounds like you
Descriptions are prepared from your own wording and confirmed product facts. CrawlrSEO leaves out details it can’t support and asks you about them instead.
Every change under your control
You see a field-by-field before and after for each product, approve it yourself, and can restore the earlier values if you change your mind.
How it works
- Connect Merchant Center
Sign in with Google and choose the Merchant Center account and product data source to use. CrawlrSEO starts with read access and asks separately before it can make updates.
- Read your current products
CrawlrSEO saves a copy of each product as Google currently holds it, including title, description, price, availability, images, brand and identifiers like GTIN and MPN.
- Prepare corrections with evidence
For each product, CrawlrSEO proposes field changes in your words, explains why, and links every change to your product sheet, website or other evidence you have confirmed.
- Review, approve and verify
An independent check reviews the exact changes first. You approve the field-level diff, CrawlrSEO sends only those fields, then reads the product back to confirm the update saved.
- PassUltralight Down Jacket, Men’s MTitle, price and availability match your product pagePass
- ReviewTrekking Pole SetDescription is missing collapsed length and weight · question sent to ownerReview
- FixRain Shell Jacket“Fully waterproof” claim needs a source before this change can go liveFix
- ReviewInsulated Camp Mug, 350 mLNo GTIN or MPN supplied · add one if the product has itReview
- PassMerino Hiking Socks, 2-packApproved changes saved and confirmed by read-backPass
What’s included
- Field-level product checks
Spot missing brands, unclear titles, mismatched prices or availability, and absent identifiers before they cause listing issues or confuse shoppers.
- Descriptions in your words
Prepared copy reuses your existing product wording and facts. New details, such as materials or certifications, need your confirmation or a source before they appear.
- Independent quality review
A separate review run checks every proposed change against its evidence, so the step that prepares a change never approves its own work.
- Exact before-and-after diffs
See each field’s current value and proposed value side by side. Only the fields you approve are sent to Merchant Center.
- Verify and restore
After an update, CrawlrSEO reads the product back from Google to confirm it saved. If you change your mind, you can restore earlier values through the same review.
Questions owners ask
Will CrawlrSEO change my products without asking?
No. CrawlrSEO starts with read access. Any update shows the exact fields, their current values and the proposed values, and nothing is sent until you approve it.
Will this put my products at the top of Google Shopping?
No tool can promise placement, because Google decides what to show. CrawlrSEO helps your listings stay complete, accurate and clear, which gives shoppers and Google better information to work with.
Does CrawlrSEO write product descriptions for me?
CrawlrSEO prepares descriptions from your own words and confirmed product facts. If a detail like a material or certification isn’t backed up, it’s left out and turned into a question for you.
What do I need to get started?
A Google Merchant Center account you can connect, with products in a primary data source. CrawlrSEO guides you through choosing the right account and source in Connections.
Can I undo a change?
Yes. CrawlrSEO keeps the values from before each update. You can prepare a restore, review it the same way as any other change, and CrawlrSEO confirms the result with Google.
Join the waitlist and we’ll invite you as places open.